Logistics & Physical Distribution Assignment Example | Topics and Well Written Essays - 2000 words

Logistics & Physical Distribution - Assignment Example The ERP software used and the planning and control mechanism provide a comprehensive outlook on entire supply chain process of the company. The virtual companies presently do not necessarily have to have a good handling and storing mechanism. Besides that, they need not have a direct customer-vendor relationship. The owners of such companies have little role to play in the entire production and sales process. All they require are customers and brand association. This is done by means of a sophisticated internet and web-based technology, which brings the customer and the brand together. The owner of such a virtual company collects money from sales and transfers the share to the manufacturer (Donat, 2003). The paper is aimed at an analysis of supply chain and its processes in the context of a web-based business that is engaged in selling consumer electronics. After providing a brief outline of supply chain of the company, the paper studies the causes behind choosing the supply chain pattern and its management and reporting structure. The paper concludes after a comprehensive evaluation of the control and planning mechanism in product logistics and distribution activity. The supply chain designed for the purpose of this study is based on a web-based product selling service, where the company is a website that deals with sales of electronic items sourced directly from the manufacturer. This retail distribution based supply chain is engaged in the business of real time buying and virtual selling of electronic products, primarily catering to the consumer goods electronic industry. The e-commerce business is fairly catching up in the global context and offers ease and convenience in shopping for branded and standardised products that do not require hand-on shopping experience. The e-commerce business aims to provide convenience, efficiency, speed and ease in shopping experience to the